Samia
The ideas, the expressions and the final word on every edit.
Our story
Two people, one story
We are Samia and Usman, a Pakistani husband and wife. We started filming our everyday life for fun, and a whole family of viewers around the world grew with us.
دو دل، ایک کہانی
Meet Samia and Usman
Usman
The punchlines, the camera work and the one who always gets pranked.
Real, not scripted
Our videos come from our actual life. That is why people see themselves in us.
Family friendly
Content you can watch with your parents, your partner or your kids.
Desi families worldwide
Urdu humour for Pakistanis in the UK, USA, Canada, UAE, Saudi Arabia, Qatar and Australia.
Behind the scenes
How a video gets made
Every video is made by the two of us, from the first idea to the last comment reply.
1
Idea
Most ideas come from real life: something one of us said at breakfast, a fight over the last biscuit, a trend we both laughed at.
2
Shoot
We film on our phone at home, usually in a few takes. No studio, no crew, just the two of us.
3
Edit
Samia cuts it, Usman argues about the music, and the best version wins.
4
Post
Short version on TikTok, the full story on YouTube, and we reply to as many comments as we can.
Our family of viewers
Watched by desi homes worldwide
Our audience is Pakistani and desi families, at home and abroad.
1M+TikTok followers
500K+Facebook followers
80K+Instagram followers
4platforms: TikTok, YouTube, Instagram, Facebook
United KingdomUnited StatesCanadaUAESaudi ArabiaQatarAustraliaPakistan
Find us
Pick your favourite app
Brands
Want to work with us?
We partner with brands that fit our family and our audience.