Media kit 2026

Samia & Usman media kit

Everything a brand needs in one page. Save it as a PDF or share the link with your team.

Send a brief
Who we are

A Pakistani couple, in Urdu

We are Samia and Usman, a husband and wife who film our real married life. Our videos are funny, warm and always family friendly, made in Urdu with a bit of English, the way desi families talk at home.

Every video is made by the two of us: the idea, the filming, the edit and the replies.

Reach

Our numbers

Rounded follower counts. Ask us for current analytics and screenshots.

1M+TikTok followers
500K+Facebook followers
80K+Instagram followers
4platforms incl. YouTube full vlogs
Audience

Who watches

Pakistani and desi families, at home and across the diaspora.

United KingdomUnited StatesCanadaUAESaudi ArabiaQatarAustraliaPakistan
Content

What we make

Husband vs wife comedy

Everyday fights, pranks and role-swaps that every married couple recognises. Our most shared format.

Couple moments

Sweet, wholesome clips: surprises, gifts, date nights and the little things we do for each other.

Desi trends

Our take on the trends and sounds the Pakistani diaspora is watching right now, in Urdu.

Family vlogs

Longer YouTube stories: shopping, new purchases, milestones and a normal day with us.

Partnerships

Ways to work with us

Rates depend on deliverables and usage. Email us for a quote.

TikTok or Instagram

Single video

One sponsored TikTok or Reel built into a couple moment.

3 platforms

Cross-platform

The same story on TikTok, Instagram and Facebook, cut for each one.

YouTube

YouTube integration

A segment inside a full family vlog, 60–90 seconds.

Your channels

Ad content

Vertical videos for your own pages and paid ads, with usage rights.

Contact

Let’s work together

Email contact@samiaandusman.com or use our contact form. We reply within two working days.